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Regions in Sweden MAP and LINKS.pdf

Blekinge - https://visitblekinge.se/en

Dalarna - https://visitdalarna.se/en

Gotland -https://gotland.com/

Gästrikland - https://gastrikland.se

Göteborg - https://www.goteborg.com/en

Halland - https://www.visithalland.com/en

Hälsingland - https://halsingland.se

Jämtland Härjedalen - https://jht.se/en

Medelpad - https://www.hogakusten.com/en

Skåne - https://visitskane.com

Småland - https://www.visitsmaland.se/en

Stockholm - https://www.visitstockholm.com

Swedish Lapland - https://www.swedishlapland.com

Södermanland - https://visitsormland.se/

Uppland - https://destinationuppsala.se/en

Värmland - https://visitvarmland.com/en

Västerbotten -https://vasterbottenexperience.se

Västmanland - https://visitvastmanland.com

Västsverige - https://www.vastsverige.com/en

Öland - https://visitoland.com/en

Örebro - https://www.theheartofsweden.com

Östergötland - https://www.visitostergotland.se/vs/english

Welcome to Blekinge!

It's a little enchanting and beautiful destination with surprisingly close to all destinations. Enjoy islands hopping, sunbathing on archipelago cliffs, sandy beaches, lakes, wilderness and the thick forest with bright green meadows. Did you know that the sun also shines a little more hours
than other places in Sweden? Well, that makes your stay even better. Explore the historic naval base; it's a part of the maritime world heritage. Taste the locally produced food, experience music, arts, crafts and family things to do.

Contact: Linda Sjunnesson

Either season there a variety of activities, both action-filled and also calm with a focus on wellness.

Boden is the woodlands and the river valleys, a nice cozy city center, and a vast and long history of Swedish defense, Boden Fortress. Nature and culture are always present either if you stay at the world renowned Treehotel or Arctic Bath, or at a city hotel or hostel. At the famous Treehotel and Arctic Bath, where design and architecture are a part of the experience, offer luxury and hospitality. In the summertime, the midnight light is a fantastic experience and, in the wintertime, the northern lights are one of the highlights for our visitors. The autumn in Boden is a beautiful season with its crisp air and beautiful colors.

Contact: Rickard Lundkvist

Welcome to the Swedish west coast and southern parts of Bohuslän!

Close to Gothenburg reveals a stunning and accessible archipelago along Sweden´s west coast. Tjörn, Orust, Stenungsund, Kungälv and Marstrand offers something for everyone. Visit a car free island with cobbled streets, experience a sauna with a dip in the ocean or visit a fortress. Stay in top luxury hospitality on a world-famous remote lighthouse, one of many hotels just by the sea or sleep in a tent on a guided tour.

We love art, culture and nature and happily mix them together. Don´t miss the Nordic Watercolour museum or Sculpture in Pilane, a sculpture exhibition with world-leading artists is arranged in the middle of the Bohuslän cultural landscape, with its grazing sheep and traces from the Stone Age. We will be happy to assist on how to find suitable favourite spots for your needs.
Contact: Anna Haraldsson

Dalarna is often called “Sweden in miniature”.

The Dalarna landscape is one of mountains, waterfalls and rivers, deep forests with woodland lakes and open rolling farmland. Perfect country for hiking, skiing, cycling, skating, canoeing and other outdoor adventures. Much of the popular imagery of Sweden, culturally and geographically, is from Dalarna; a pretty red-painted cottage by a glittering lake in the evening sun, people in brightly-coloured folk costumes dance and swirl in celebration of Midsummer and of course the Dala-horse.

All very Swedish. All very Dalarna.

Contact: Tatjana Summermatter

Offices in Norway and Overseas. Est 2010. Over 40 employees.

We offer tours to Sweden and the Nordics. Our staff are all either Nordic natives or Nordic enthusiasts, with great local networks and in-depth knowledge of this unique part of the world. As authentic destination specialists, we plan and organise complete travel experiences in the Nordics. Choose one of our ready-made independent or small group tours, or let us create something bespoke for you.

Contact person: Satu Vänskä-Westgarth

Office in the Stockkholm area. Est 2011. 5 Employees.

Book an active holiday with us and we take care of the rest. We book lovely hotels along the route and transport your luggage from accommodation to accommodation for you. You receive detailed travel documents and also GPS data if you want. Of course, we also provide quality equipment, such as rental bikes which bring you safely from one spot to the next.

Contact person: Edith Palmanshofer

Office in Central Sweden. Est 2020.

Active nature experiences, lodgings, wildlife safaris, photo hides and nature photography courses in the whole of Sweden with extra focus and knowledge about Central Sweden and Swedish Lapland. We offer bespoke trips for everyone: combine lodgings and activities of your choice, choose a full program or leave room for lots of leisure time.

Contact person: Sylvia Adams

Office in the North of Sweden. Est 2016.

12 Employees from the Nordics, living in the destinations with high local knowledge.

Finding the right product to match with your clients is what we do best. By being ‘on the ground’, we are able to make and maintain connections with locals who are passionate, proud of what they have to offer and keen to take you on their adventure and introduce you to their world. Main focus on High End full service for leisure, business, group and FIT. Focus on authenticity, unique experiences and comfort.

Contact person: Katie Watson

Office in Stockholm. Est 2004. 2 Employees.

We offer tours to Sweden and the Nordics, mainly to tour operators based in French-speaking countries.
We offer a wide range of experiences, such as cultural trips, themed travels, professional visits, city breaks, business seminars and incentives. You can either choose from our planned tours, or contact us to specially create your dream trip.

Contact person: Olivier Bouju

Offices througout the Nordics. Est 2005. 20 employees.

We offer specialized, tailor-made and content-driven luxury leisure travel in Sweden and the Nordics. Our clients take part of unforgettable and unique experiences, such as behind-the-scenes tours of some of Sweden's best museums, breathtaking northern lights adventures, and insightful guided tours of both cities and countryside. Our strong local network enable us to connect our guests with the right people, ensuring the best sights, finest restaurants and access to areas that are normally off-limits to tourists. We understand that the travel business is built on trust and personal relationships – we honor those relationships, and earn that trust.

At Balder, sustainability is a core value that guides everything we do. We prioritize eco-friendly practices in our operations, sourcing, and product development to minimize our environmental impact and contribute positively to the planet.

Contact: Alex Filho

Offices in North Sweden and Norway. Est 1997. 13 Employees.

Offers tailor made and fixed roundtrips and packages to small leisure groups and FIT. Works B2B only. Cooperates with the best experts and high-quality suppliers and are an official specialised DMC for Sapmí with seat in Umeå, Gold of Lapland.

Contact: Felix Lohf

Office in Skåne and China. Established 2015. 8 Employees.

We are a full service incoming tour operator for leisure, business, groups and FIT with focus on productive business travel purposes and great leisure experiences. We are taking the environmental index into our product design. We are actively promoting more environmental friendly products.

Contact person: Bin Zhao

Office in Denmark. Est 1981. 30 Employees.

Delta of Scandinavia is an incoming DMC operating throughout the Nordic and Baltic countries.

The company has dedicated experience in providing travel services for groups and individuals, ranging from accommodation, sightseeing & tours to transfers and overnight cruises. Besides, the firm is specialised in luxurious services, adventure tours, gastronomical experiences, and sustainable trips.

Contact person: Allan Kristensen

Offices in Stockholm and througout the Nordics. Est 1983.

8 Employees with local connection. Focus on the MICE segment.

We are passionate about creating an ever-evolving landscape of customized experiences for both business events and high-end cruise experiences. We always observe the industry trends, so we can design programs and events that help to communicate clients’ expectations through creative and inspiring experiences.

Contact person: Lisa Montgomery

Office in Stockholm and China. 10 Employees.

We offers tours to Sweden, the Nordics and the Baltics. We are established 2013 and have strong relationships with local suppliers. Our team consists of professional travel experts, who give full service for leisure, business, groups and FIT. We offer tailor-made, allround tours and themed tours.

Contact person: Juan Zhao

Offices in Stockholm, Scandinavia % Baltics. Est 2005. 30 Employees.

We create authentic travel experiences to share our love for the raw nature and the unique lifestyle of the Nordics. Driven by the principle “Quality is the best advertising” we have built a strong base of clients and partners.

Contact person: Alania Peck

Office in South of Sweden and world wide. Est. 1980. 50 Employees.

As a leading European destination management company, we’re experts in creating tailor-made itineraries and events, inspiring bespoke solutions for agents and event planners who serve a broad range of travelers.

Contact person: Staffan Nilsson

Office in Göteborg area. Est 2014. 3 Employees.

EverTrek is specialized in self-guided walking & cycling holidays. We take care of all the details; we handpick your accommodations, transport your luggage, provide maps and digital maps in an app. We have our own fleet of bicycles.

We are based in the heart of the Swedish West Coast. As the local market expert, EverTrek makes you discover the hidden gems and get off the beaten path to experience the best of Sweden.

Contact person: Gunnar Nyström

Offices in Stockholm and other Nordic countries. Est 1964. 40+ Employees.

Our travel specialists know Scandinavia like the back of their hand, and will ensure that each and every trip is a once-in-a-lifetime experience.

In addition to our specially curated tours, our team create custom, tailor-made itineraries that fit the needs of each customer. With their extensive knowledge and experience, they can provide an exceptional service that is difficult to find anywhere else.

Contact person: Anette Karlsson

Office in Central Sweden. Est 2022. 2 Employees.

I Need Sweden is a cooperation between genuine small scale countryside hotels in Central Sweden located from the Westcoast to the Eastcoast.

We offer accommodations, loads of Sweden experiences and attractive tour travelling arrangements. Choose one of our tours and we will take you to amazing places and give you a chance to experience Sweden at its best.

Contact person: Stephan van Heteren / René Rijns

Office in Denmark. Est 2022 (but over 35 years of experience). 3 Employees.

Intonor Aps is a Nordic DMC & Incoming Tour Operator that offers tailor-made leisure group and individual travels.

Variation is one of the main things for us. Both in scenery, nature and season. I love summer in the Nordic countries, but in the latter years, I think winter and the Northern Lights have become as big an adventure as the Midnight Sun. We are working on a standard program for both summer, winter and special tours, but we can already now help you with your next group.

Contact person: Henning Hunskjær

Office in Stockholm. Est 1995. 3-4 Employees.

Invita Sweden is an expert destination management company that designs custom group travel experiences to Sweden. We are highly specialised in the city, the surroundings and its fantastic archipelago, having created many unforgettable arrangements for all types of groups, whether incentives, leisure groups or smaller high-end parties. Through personal engagement, service-minded thinking and planning we take great interest in all our customers’ wishes, doing our best to follow these up, down to the smallest detail, and thus create a wholly personalised, unique experience. Our partners and suppliers are carefully selected by us. Furthermore, we are all German speakers and our company has a lot of experience working with the German-speaking market.

Contact person: Regine Hirt

Company situated in northern Sweden. Est 2021. 4 employees. Focus on MICE, creating memorable itineraries in Swedish Lapland and Northern Sweden.

Provides all types of land arrangements from transports, local guides, hotels, conferences, restaurants (gala dinners), skipass/rental, and tailor-made arrangements for groups. Focus on Swedish nature and numerous outdoor activities. Works actively with sustainability.

Contact: Linda Jeal

Office in Stockholm. Est 2006. 3 Employees.

Liberty Nordic is part of the world-covering, privately owned, Liberty International. Groups only. No FITs.

We love our region, we love our countries and we love our work! And above all, we want to give YOU the opportunity to experience how lucky we are to be living here! We know the places, the trends and the people in each one of our countries and we will make sure that your stay in the Nordics will be memorable.

Contact person: Gerald Amoudruz

Office in Luleå. Est. 2018. 5-10 Employees.

Luleå Travel is an incoming travel agency (DMC) and all- season activity supplier, located in Swedish Lapland. We bring together experience, knowledge, professionalism, creative ideas and high-quality service focused entirely on the client. From Luleå, on the coast until Kiruna and Abisko in the mountains. Whether you are planning to travel with friends, family, or work we can put together a unique program based on your needs and wishes. Our strength is our local network, flexibility and expertise. Luleå Travel is "Nature's Best certified.

Contact: Dirk Koolwijk

Office in Denmark. Est. 2007. 3 Employees.

Nordic Difference is a B2B incoming tour operator and destination management company specialising in arrangements for individuals, families and small groups visiting the Nordic Countries, The Baltics and Central Europe.

Whether the arrangements are for business or pleasure, we are here to help you find the best solution for your clients. Our goal is to provide you with the highest quality of service available in the different destinations. Our programs are designed to give your clients the best experience in the places they are visiting.

Contact person: Editha Olsson

Office in South Sweden. Est 2011.

With more than 20 years in the event business and incoming event management, we are an experienced and reliable partner offering services in Sweden and the Nordics.

We handle groups from 10 to 1000 people. Our team is professional, flexible, service minded and multi lingual. We have detailed knowledge of our destinations and our programs are of high quality and precision. Tailor made and personalized solutions are offered to each client after a close study of their specific requests and conditions. We mind the details but do not forget about esthetics or the importance of human relations.

Contact person: Judit Simonsson

Office in Stockholm. Est. 2023. 2 Employees. Focus on MICE groups. Works actively with all aspects of sustainability.

At Nordic Factor we create amazing adventures inspired by the beauty of the Nordic region. We're all about making your journey special, focusing on new ideas, being kind to the environment, and giving you a personal touch. At Nordic Factor, we're all about creating moments that go beyond the ordinary. We're not just organizing events; we're making memories that stick around.

Contact person: Karina Bobrova

Office in Denmark, Norway and Germany. Est 2000. Appr 40 employees.

We are your preferred and most reliable and competent B2B incoming partner - always with a large selection of classic and innovative quality tours. We are ready to help you design the right products that even respect people and the planet - for both groups and FIT and all year round. A strong team - with high standards and a solid rating.

Contact person: Jürg Hänggi

Office in Stockholm. Est 2018.

Cycling and hiking holidays on your own in the Stockholm archipelago and Sörmland. Nordic Trails arranges self guided cycling and hiking holidays in the Stockholm archipelago and Sörmland, giving you all the information you need to enjoy an active holiday in Sweden's beautiful, peaceful and unique nature. We plan and you enjoy!

Contact person: Carmen Hamdi

Nordic Ways is a DMC founded in 2011 and has established itself as a reliable provider in the corporate events and leisure market. We are based in Sweden and Brazil with offices in Stockholm, Kiruna and São Paulo.

As passionate travelers ourselves Nordic Ways always work with dedication, enthusiasm and care. We specialize in creating unique and unforgettable traveling experiences and memories. We carry out site inspections on a regular basis to make sure that your journey is designed and tailored according to your wishes and dreams. Our team of experienced professionals is committed to providing top-notch service and attention to detail, ensuring that every aspect of your journey exceeds your expectations.

Explore and experience the magical Nordic region with us.

Contact person: Roberta Perez

Office in the Stockholm area. Est 2019. Years of expertise with innovation at its core.

We are known for customizing programs based on client’s profile and interest.

Whether you are planning a business trip or vacation, preparing for delegation meet or incentive travel, visiting Nordic for training program or with research group, school/college trip or family escapade, you name it and we would have a well-planned out itinerary for you. Just tell you your idea and we will convert it into a fully planned out program so that you can relax and have a memorable trip.

Contact person: Deepti Mahat

Office in Denmark. Est 2020. 7 Employees.

Nordmc is specialised in designing and operating unforgettable group tours to the Nordic countries. In Sweden they mostly offer the major cities and Swedish Lapland. As a DMC and Incoming Tour Operator, we only work B2B with select partners, we understand the needs of tour operators and wholesalers, and therefore offer quality service and speedy turn-around from time of request to quotation and to final confirmed programs.

Contact person: Rene Dewet Kristensen

Office in Stockholm. Est 2006. 3 Employees.

OK Travel specialises in Luxury travel services, MICE, fishing trips, and unique packaged tours.

We offer a variety of programs both tailor-made in accordance with your requirements and ready tour packages. We can arrange your stay in Sweden and offer a whole range of services. Reliability, consistency, the highest level of service, and detailed attention to each customer are the main features of our company. Last but not least, we have a reasonable pricing policy.

Contact person: Olga Kosmidis

Offices in Stockholm & Norway. Est 2009. 10 Employees.

Ophelix is a Nordic, full-service travel and event company, offering both small DMC groups and virtual events, in addition to large conferences and company trips around the world. Our project managers have more than 20 years of experience from travel and event management.

Contact person: Gazelle Bahremandi

Office in Stockholm. Est 2002. 30 Employees.

Our goal is to provide unforgettable and sustainable experiences in the Stockholm archipelago by offering fast-paced, exciting and wonderful experience packages.

Enjoy a relaxing kayak trip, experience the sunset with locally prepared food and feel free to enjoy the nature around you. Let OCCAS guide you through new unforgettable experiences like a lighthouse lights up the darkness for a safe and secure journey as you embark on new waters.

Contact person: Daniel Rudberg

Based in Stockholm but covering the entire country.

Ovation Sweden DMC is one of the leading DMCs in Scandinavia with focus on MICE. Est 2007. 4 Employees in Sweden.

With expert local knowledge, creativity and great connections on the ground, the team creates unique incentives and corporate meetings predominantly in Stockholm, Gothenburg, Malmö and Swedish Lapland.

Contact person: Per Ankaer

Office in Norway. Est. 1982. 6 Employees.

Robinson Scandinavia is one of the major incoming tour operators in the Nordics. We operate as a wholesaler of adventures for the Nordic countries - our clients include tour operators, travel agencies and transport companies. Our team of Scandinavian travel experts are pleased to assist you in planning your next tours to our great destinations.

Contact person: Tracy Robinson Lindstrøm

Office in Stockholm. Est 2023 but with 30 years of experience. 3 Employees.

We are a reliable partner, providing local know-how when designing and delivering customized experiences and exceptional moments that inspire our clients. Our main focus is on meetings, incentives and events and mid-range to high-end groups. Just let us know your ideas and we turn them into reality.

Contact: Sven Holmbom

Office in South Sweden. Est 2014. 2 Employees.

Sakara Tours specialises and offers tailor-made tours, holidays, adventures, short breaks and activities for individuals and groups, focusing on their unique points of interest. We are a team of creative, innovative and passionate travel enthusiasts with extensive local knowledge and understanding, ready to share with you our travel experiences.

Contact person: Monika Josephat

Office in Stockholm. Est 2004. 7 Employees.

Scandinavian Perspectives is a leading Quality DMC with more than 25 years of experience in handling incoming business for delegations and visitors to the Nordic countries.

Our head office is in Stockholm, with other offices located in Copenhagen, Beijing and Shanghai. Whether the travel purpose concerns business meetings, study visits, events or leisure, we tailor-make all arrangements from start to finish.

Contact person: Ann Leydner

Office in Åre, northern Sweden. Est 2022. 2 Employees.

At Sunny Sundays, we specialize in connecting travel dealers with top-tier companies in the breathtaking landscapes of Scandinavia, especially adventure companies. With our extensive experience in the global tourism industry, we have honed our expertise in creating strong, reliable business-to-business connections that cater to the unique needs of each partner.

We believe that effective communication is key to successful business relationships. Throughout the partnership process, Sunny Sundays keeps all stakeholders well-informed and supported. Our communication channels are always open, providing reassurance that we are actively engaged in nurturing each business connection.

Works actively with sustainability and prioritize partnerships with companies that demonstrate eco-friendly practices and contribute positively to their communities.

Contact: Karin Gydemo Grahnlöf

Office in Stockholm. Est 2020.

Swedish Trails was founded on the belief that being immersed in nature boosts our mental, spiritual and physical well-being. The Swedish call this way of life ‘friluftsliv (pronounced free-loofts-liv) which literally translates as ‘open-air living’.

Our mission is to bring ‘friluftsliv’ to nature lovers worldwide by organising trail walks in the Swedish landscape. Our trails vary in difficulty and terrain so we have something for everybody. Our focus is on sustainable tourism so that generations to come can enjoy the beauty of Sweden.

Contact person: Elsbeth Wissink

A part of the Haman Group that has operated as one of the leading incoming tour operators since 1964. The group consists of 35+ employees in 5 different offices (Oslo, Stockholm, Tromsø, Vaasa and Cologne) and 5 sister companies. Terra Nova offers full service for FIT and groups throughout the Nordics and has a concierge service. Terra Nova works actively with sustainability and are Travelife Partner.

Contact person: Franck Vogt

Office in Estonia. Est 2020.

The GreenCove (earlier Nexus Polaris) is a boutique Destination Management Company and as such, we offer bespoke itineraries of rich cultural experiences in our wonderful Nordic destinations.

Our mission is to design responsible holidays that provide meaningful encounters with the locals and in return, create better places for people to live and visit. In Nexus Polaris DMC we are very proud to be a team who is passionate about our destinations – we dig deep to find the uniqueness of Nordic culture and the people who create and share their local communities with those who come to visit.

Contact person: Javier Chiquilla

Travel Gate Sweden is an inbound tour operator based in the south of Sweden.

They provide B2B tailor made leisure and business travel for both groups and individuals. With local knowledge, TG Sweden Incoming provides off the beaten track activities and travel experiences that visitors normally do not come across. Sustainability is always prioritised.

Contact: Carina Nilsson De Rosa & Friederike Gerlach

Office in Malmö. Est. 1995. 10 Employees.

Our vision: Everything is possible. Our goals: Get people to bike more, be the leading actor for bikes & experiences. Our values: Honest - Kindness - Passion - Including. We help cyclists to enjoy our wonderful cycle paths all over Southern Sweden. We make sure that all you need to think about during the bike tour is cycling. We focus on sustainability, we have electrical vehicles and use locally produced and organic food.

Contact person: Ingvar Ryggesjo

Office in Denmark. Est 2020. 3 employees.

We organize leisure tours for groups and individuals all year round as well as specialising in cruise groups and excursions throughout the Nordic area with focus on natural and cultural destinations and activities.

We offer a wide range of products which can always be tailored to your needs. With our many years of experience and our network of contacts, we guarantee access to the most popular accommodation while ensuring a smooth operation for all your arrangements.

Contact person: Richard Nodder

We are a committed Destination Management Company since 1998.

Based in Copenhagen, specialised in leisure round-trips to Scandinavia, Iceland and the Baltics. We have appr 65 employees and offer offer a wide variety of services and unique activities ranging from standard round-trips to tailor-made group programs, individual tours, winter tours and city breaks. Guided assistance in several languages and professional support every step of the way are guaranteed.

Contact person: Daniel Wong Frandsen

Office in Skåne and China. Established 2014. 14 Employees.

Strong local connection which includes suppliers, authorities, academic experts, etc. Full service for leisure, business, groups, FIT, media and events. Actively exploring Sustainable Travel modes and developing Sustainable Travel products. Specialized in Environmental business projects and Environmental Educational visits.

Contact person: Yi Yang

We invite you to discover your very own Eskilstuna.

Eskilstuna is a small big city in Södermanland, large enough to offer a wide selection of restaurants, shopping, culture, entertainment and activities. Most attractions are within walking distance surrounded by water and green spaces.

Meet the wild animals in Parken Zoo or take a stroll in the small town of Torshälla. Hike on one of the many trails, treat yourself to a refreshing dip in Lake Mälaren. Learn about the proud industrial history of Eskilstuna, beginning at the Rademacher orges (Rademachersmedjorna) and carrying on to the Munktellmuseet (museum), where you can see the very first tractor in Sweden. Many of the experiences in Eskilstuna are environmentally friendly, for example the world’s first Recycling Mall – ReTuna.
Contact: Helen Strömberg

Falkenberg is so much more than a place; it’s a lifestyle.

Situated in the middle of Halland everything is close at hand and convenient here. Magnificent nature just around the corner, fun excursions for the whole family, lots of events to choose from and real, locally grown ingredients that result in flavorful culinary creations. Let us to help you discover all of Falkenberg’s little gems.
Contact: Caroline Andersson

The county of Gävleborg is made up of two provinces;

Hälsingland to the north and Gästrikland in the south. Come here to enjoy the wildlife, the culture, the outdoor life and primarily disconnect from our chaotic daily lives in truly magnificent surroundings. Wild forests, native wildlife, charming accommodations & UNESCO world heritage sites are the highlights of our incredible, small and personal environment. We don’t do 5-star resort hotels, but we do do luxury-in-experience.

www.gastrikland.se

https://destinationhalsingland.se

www.jarvso.se

Choosing Gothenburg should be easy.

Contact us if you are a professional in MICE or the event industry, travel/trade or media. We can help you find the way. Göteborg & Co, including the Gothenburg Convention Bureau, is the official tourism organisation of Gothenburg.

Contact: Petra Gamerdinger

Halland - a coastal heaven for nature lovers and foodies.

Halland is an idyllic west coast province boasting a wealth of outdoor activities, not least cycling, hiking and even surfing. With a perfect mixture of sandy beaches and lush forests – featuring towering sand dunes and lonely lakes – this coastal region is worth visiting. Nestled on Sweden’s west coast between Gothenburg and Helsingborg, you will find it convenient to discover this region because everything is nearby. Halland is also known for its "savoir-vivre", culinary experiences from sea food to wild food from the forests and lakes.
Contact: Nadja Leek ([email protected]), Rosi Magnusson ([email protected])

The picturesque city of Halmstad is situated on the Swedish west coast in Halland.

For more than a hundred years, we’ve been famous for our relaxed lifestyle and long, sandy beaches. Enjoy a long drink or an excellent meal at one of our famous restaurants, chill out on the beach or take a hike in our deep wilderness to spot a moose or dip your toes in a waterfall – all in one day.

Discover our historical city center with its Danish legacy and narrow, winding roads and wide shopping streets lined with outdoor seating and delightful cafés and bars. Learn about the renowned local painters at one of our museums or go for a public art walk and find statues made by legendary artists such as Pablo Picasso and Carl Milles.
Contact: Johan Persson Klapping

Heart of Lapland is the Eastern part of Swedish Lapland.

It consists of Haparanda, Kalix, Pajala, Överkalix and Övertorneå. This is a region so beautifully unspoiled, alongside the ocean, rivers and lakes with mountains, woods and valleys surrounding. From northern lights and a magic winter wonderland to midnight sun and twice as much summer, this is a place of rich culture and vibrant minority languages. You can explore our way of life in charming villages with friendly locals or in slow-scale accommodations nearby the last remaining wilderness.
Contact: Jessica Wennberg

Welcome to a wonderful stay in our idyllic and lake-rich region in Halland.

Here you are never far from fine fishing waters, first rate canoe experiences, calm bathing opportunities, inspiring bicycle routes and beautiful walking trails. Or why not travel back in time by visiting our interesting museums, picturesque cultural heritage sites and well-kept rural community centers? By the way, did you know that Elias M. Fries, the “Linnaeus of fungi”, was born in Femsjö? Or that the original parents of the world’s largest documented family lived and worked here? Take the opportunity to visit to the exciting Fries Museum in Femsjö, and to walk in the footsteps of the Långaryd family. In winter, we can offer downhill slopes with ski lifts, bandy rink and an artificial snow facility with cross-country ski trails and a ski playground for children. You’ll also find small-scale shopping, arts and crafts, culinary experiences and pleasant accommodation.
Contact: Lena Hagman Bogren

You will find Inga Lindström Land south of Stockholm.

Since 2003, the films of the beloved Inga Lindström series have been shot along the Baltic Sea coast south of Stockholm. The impressive settings, including romantic manor houses and breathtaking natural landscapes with archipelagos, make the Inga Lindström films worth seeing.

These beautiful places aren't just movie sets; they really exist. Even without film crews and props, they are just as idyllic as in the Inga Lindström films. Vadstena, Finspång, Linköping, Söderköping, Norrköping, Nyköping, Oxelösund, and Trosa aim to provide inspiration on the website www.ingalindstrom.com on how you can spend your vacation in "Inga Lindström Land."

Contact: Maria Säfverblad and Sofie Jorsell

Jämtland Härjedalen is a twin province boasting majestic scenery, rich culture and sustainable gastronomy. It’s a paradise for hikers and bikers, with the best skiing in Sweden to boot.

The Jämtland and Härjedalen region consists of two neighbouring provinces with so much in common they’re often referred to as a singular unit; ‘Jämtland Härjedalen’. Occupying a lofty 63° latitude in the central-west part of Sweden, the breath-taking scenery spans mountains, deep forests and numerous lakes including Storsjön, Sweden’s fifth largest. Its unspoilt nature provides the perfect habitat for elks, reindeers, bears, wolverines, musk oxen, arctic foxes and rare bird species.

This year-round eco-tourism hotspot offers a diverse range of activities – from thrilling mountain bike rides and hikes to kayak adventures, fishing, forest bathing and skiing in the top resorts of Åre and Vemdalen or smaller destinations like Lofsdalen and Funäsfjällen. Jämtland Härjedalen has a solid tourism heritage, having welcomed pilgrims on the famous St. Olavsleden that snakes through the region on its way to Nidaros Cathedral in Norway’s Trondheim, for some 1,000 years.
Contact: Anne Adsten

The Region Kalmar County represent the eastern part of Småland and the island of Öland.

Our five big destinations are Astrid Lindgren's Vimmerby, Västervik, Kalmar, Öland and The Kingdom of Crystal.
Öland is the Swedish people’s own summer paradise. The Swedish royal family has for generations returned here to enjoy their summer vacation. The island combines historical and cultural treasures with an unique nature and charming beaches.

Småland is the stretched-out province with both the mystical forests and lakes inland and the magical archipelago along the coastline. Seeing the surroundings and sceneries is like stepping in to the books of Astrid Lindgren.
Contact: Emma Dahlgren, Oskar Lind ( [email protected] )

Karlskrona – a World Heritage Site and the capital of the region of Blekinge.

Karlskrona is spread across 30 islands and boasts a remarkable number of fascinating fortresses and fortifications, available on guided tours or to explore on your own. Blekinge county in Sweden’s southeast might be the country’s smallest province but prepare for mighty experiences! The varied terrain ranges from peaceful pastures to stunning archipelago – home to nearly 50 nature reserves. In fact, Blekinge archipelago has been named a UNESCO Biosphere Reserve.
Contact: Pär Israelsson

We share our everyday lives, which are far from ordinary.

Kiruna is home to Sweden's highest mountains, the world's largest underground iron ore mine, the original ICEHOTEL and is considered the space capital of Europe. Here in the norternmost part of Swedish Lapland, the contrasts are as beautiful as they are numerous, almost infinite. You will find a variety of activities for all seasons. Winter months with blue, arctic light, and the Northern Lights dancing across the skies. Later in the season there will be the midnight sun and the Arctic Autumn is a visual spectacle of light and colour where nature's pantry is rich. The Sámi has taught us that there are actually eight seasons, seasons that are very important for their reindeer herding. Kiruna is undergoing an exciting transformation. The entire town is about to relocate because of the mine and the ore deposits. But our warm welcome and wild countryside surrounding the town will still be here to greet you, just as they've always done. We have the raw materials, the culture, the experiences. Share our everyday lives, which are far from ordinary.
Contact: Louise Johansson

Kungsbacka is located on Sweden’s west coast in Halland, a twenty-minute drive from Gothenburg.

The destination offers first class shopping, the cycle path Kattegattleden, outdoor activities, exciting excursions, and unique cultural environments steeped in history. The city was founded at the beginning of the 16th century, and was Danish until 1645. The town centre is characterised by the old wooden houses, and offers a picturesque atmosphere with cafes, restaurants, and shops. The River Kungsbackaån meanders through the town, falling into the Kungsbackafjorden Fjord. On the other side of the fjord is Tjolöholm Castle, Sweden’s only Tudor castle.
Contact: Anna Frykman

Destination Läckö-Kinnekulle is location in Skaraborg, West Sweden.

Between Sweden's two largest lakes Vänern and Vättern, it provides the best possible conditions for enjoyable days.

An obvious starting point for your visit here is Lake Vänern with a 220 km long coastal strip and an archipelago with 22,000 islands, cobs and skerries. A tip is to start at Naturum visitors center, Vänerskärgården - Victoriahuset where you will find everything from, exhibitions, restaurant, and accommodation right next to Läckö Castle. Hike and cycle on Kållandsö or on beautiful Kinnekulle, enjoy food prepared from local ingredients and experience the cozy atmosphere in the small town of Lidköping.
Contact: Anna Ohlin Ek

Come and see for yourself! Welcome!

Laholm is the municipality that unashamedly appears right between the west coast divas Halmstad and Båstad. Here you can combine scenic experiences with action-packed adventures, great art and cultural history. In Laholm you will find long cycling trails, steep ski slopes, Halland County’s oldest city center and Sweden’s longest sand beach. For example.

Contact: Nathalie Sandberg

Luleå is arctic adventure under the midnight sun.

It is bathing in a river and kayaking towards the horizon. The midwinter cold, the wind and the never-ending light from the midnight sun has shaped a vast and tranquil archipelago. Food is defined by local ingredients, award winning chefs and international influences. Luleå is a city rich in culture and the possibility for excursions are many.
Contact: Karin Åberg

Malmö is Sweden's third largest city and the central hub in Southern Sweden.

Malmö is more than a city. Malmö is meetings, food and laughter. A place where people create experiences for others to enjoy – theater, food, art and music. Here you’ll meet the promising young designer, the chef pushing culinary boundaries, the director tackling the important topics and the up-and-coming band recording their first album.
Contact: Marie Åkesson

Öland is the Swedish people’s own summer paradise.

The Swedish royal family has for generations returned here to enjoy their summer vacation. The island combines historical and cultural treasures with an unique nature and charming beaches.
Contact: Marcus Karlsson

Örebro, in the heart of Sweden, is known for its beautiful city center, in which has retained much of the old architecture.

Right in the middle of the town is Örebro’s most famous sight, the impressive medieval Castle. Other popular attractions are the picturesque old town Wadköping and Gustavsvik resort with indoor+outdoor bathing and a 5-star camping site. Just 20 minutes west of Örebro is the hilly area Kilsbergen, perfect for hiking and mountain biking. East of the city is Sweden’s fourth largest lake, Hjälmaren, that can be experienced from the lovely Katrinelund resort or the cosy island Vinön.
Contact: Sanna Rosell

Örebro county - The Heart of Sweden is situated 2 hours from Stockholm.

There are plenty of things to discover and explore. 2 National parks, gastronomic food, manors, hotels and cottages close to the nature, cosy wooden towns, bicycling- and hiking trails in a wild landscape. The adventure is closer than you think!

Contact: Malin Wistrand

Roslagen - the coastal countryside of Stockholm.

Come find your place in Roslagen – the archipelago landscape for relaxation and adventure – throughout the seasons! Enjoy the cliffs and sandy beaches, the deep forests and flower meadows.

Go by bike, by foot or on horseback. Go kayaking or fishing in summer, or long-distance skating on shiny winter ice. Spend time in a historic iron works village with its museums, guided tours, cultural events, art, food, and accommodation. Visit picturesque towns for culture and history, culinary experiences, and handicrafts. Welcome to the coastal countryside within easy reach of Stockholm, Arlanda and Uppsala – to a slower pace and to a step back in time!

Visit Roslagen is a regional destination company in Uppland, responsible for marketing and development of the destination. We offer packages, FAMtrips and press visits.
Contact: Malin Hellkvist

The countryside of Sala offers a lot of exciting activities in nature.

Destination Sala in Västmanland is found where the plains of Uppsala and agricultural land of Mälardalen meet the dense forests of Bergslagen. Find tranquility and a lot of space, but also find a charming city center with shops, cafés, restaurants and events. The countryside of Sala offers a lot of exciting activities in nature, from taking a walk with an alpaca to beaver safaris. Hiking and biking trails in the middle of wilderness. Canoeing in the surroundings around Sala Silvermine’s water system. You can stay at cozy B&B:s in different parts of the destination. Try farm life and “be a farmer” for a day or a weekend at a sustainable farm and enjoy an outdoor cooked lunch.
Contact: Carina Eriksson

Sigtuna, Sweden's first town - was built as a political and religious center of power over 1000 years ago.

A unique place to discover. You will find us less than one hour from Stockholm and Uppsala in Uppland. Sigtuna is easily accessible with public transport, car, boat or why not by plane via Stockholm-Arlanda Airport. Come to Sigtuna and visit the picture-perfect medieval town with runestones, ruins and castles and relish in our beautiful surroundings. Enjoy paddle tennis, mountain-bike weekends with friends or go for round of golf. It´s easy to explore the landscape and the nature lake Mälaren has to offer. We have welcomed visitors for over 1000 years. This is a place where the past meets the future. Welcome to a sustainable destination!
Contact: Alexander Kercevic

From stately homes to secluded cottages, city-hype to natural wilderness.

There’s so much for people to see and do in Skåne. Just 20 minutes away from Copenhagen airport, this area in the south of Sweden offers great activities like hiking, biking or canoeing in stunning landscape, national parks with virgin forests or cliffs rising from the sea, and some of the best golf in Europe – all in just a few hours’ drive. And you can camp anywhere. Visit a castle, check out life as it was in a museum, or enjoy great-tasting food and wines in anything from a Michelin-starred restaurant to cozy cafés.
Contact: Sofie Broomé

Skellefteå is situated in Västerbotten, the southern entry into Swedish Lapland with plenty of space.

A countryside of dense forest, more than 500 000 acres. Wild rivers, more than 1500 lakes and mile upon mile of coastline. Skellefteå’s coastline is more than 300 km, along the Bothnian Bay. Add to that an endless stream of cliffs, marshes and open spaces as well as an archipelago with more than 200 islands. The archipelago outside Skellefteå has more than 200 islands and is easily in the summer by boat taxi. In the winter, the Bothnian bay freezes and creates a harsh yet spectacular scenery. This all combined makes Skellefteå a dynamic and unique arena for genuine experiences.
Contact: Saleta Beiro

Skövde in West Sweden is located in between the two biggest lakes in Sweden; Lake Vänern and Lake Vättern.

Close to the city center is the table mountain Billingen with a recreation area filled with opportunities for biking, hiking and winter activities.The town is surrounded by nature reserves and recreational areas. Skövde has a lot of small shops and several malls where you can enjoy great shopping. The city is filled with culture, entertainment, food and sports – all year round. And best of all – it’s easy to get here. It takes only an hour from Gothenburg, and two from Stockholm.
Contact: Charlotte Backman

The official tourist organization in South Småland.

We help guide travel organizers to the right kind of accommodation and activities suitable for groups and individual travelers or other special requests. We support with match-making, contacts, pictures, fam trips and much more.

Småland is internationally known for its nature, culture and creativity. Visit the Kingdom of Crystal (Glasriket) or the epicenter of IKEA with the world's only IKEA museum and hotel. Visit Åsnen, the national park with a unique archipelago, a 700 km shoreline and more than a thousand islands. Welcome to Småland!
Contact: Eric Wickell

Smålands Turism is the official tourist organization in northern Småland.

Our job is to guide travel organizers to the right kind of accommodation and activities suitable for groups and individual travelers. We support with match making, pictures, fam trips and much more. Småland in southern Sweden welcomes you to its forests and over 5 000 glittering lakes, many perfect for fishing and canoeing. There are trails for hiking and cycling, and the king of the forest (the elk) can be spotted if you are lucky! Furniture and internationally renowned design are closely associated with Småland, as well as the picturesque destinations Eksjö, Gränna and the island in Vättern – Visingsö. Accommodation of various kind suitable for different guests and demands are available.

Contact: Hanna Glans

Take a Stockholm Country Break in the regal county of Sörmland.

Sörmland is located south of the capital city Stockholm, between Lake Mälaren and the Baltic Sea. Castles and manors give the region much of its character, there are some 400 castles and manor houses, surrounded by parks, treelined avenues and meadows.

Most of the manor houses are private homes, while others have become museums. Many have a completely new life as hotels, course centres and topclass restaurants. Concerts, Christmas markets and other events take place a several manors every year.

The landscape with its lakes, archipelago and waterways provides countless opportunities for boat trips, angling, canoeing and other activities, like walking on the 1000 km Sörmlandsleden trail or cycling on the Näckrosleden trail. A relaxing tour by car through the winding country lanes is an ideal way of discovering a distinctive slice of Sweden’s culture and history. Idyllic small towns like Nyköping and Mariefred are perfect for a gentle stroll or for visiting small shops, cafés and restaurants.

Contact: Henrik Steberg

Stockholm Archipelago is one of largest archipelagos in Sweden.

With a fantastic water landscape, the Stockholm archipelago offers a wide range of experiences. Stockholm Archipelago is a regional destination bureau owned by 8 municipalities, Stockholm City Council, the County administrative board of Stockholm and the Stockholm Archipelago foundation, we work with marketing and development of the destination for the international visitor.
Contact: Marie Östblom

Visit Stockholm is the official visitors bureau of Stockholm.

We promote and develop the Stockholm region as a travel destination, with the aim to increase the number of international bed nights. We are here to help you, whether you are a meeting planner, event organizer or professional within travel trade. We have all the tools and inspiration you need to promote Stockholm. Looking forward to meet you!
Contact: Anna Swalbring

The destination Swedish Lapland covers 25% of Swedens total area.

But it is still quite unknown for a large part of the world. And even though it can feel remote it is easy to reach by plane, train, bus or by car. This is the arctic Sweden and one of only 7 places in the world where you can experience the Arctic. The region features mountains, forests, marshes, large rivers, archipelagos, and sea. It is the only part of Sweden that borders two countries, and this has influenced the region greatly.

When the northern lights season is over, a period of never-ending light and midnight sun begins with up to 100 days of midnight light per year and the summer adventures feel endless. At the end of the summer the circle is completed, and darkness returns. The auroras can yet again be seen dancing in the skies and visitors can experience an easily accessible winter wonderland.

Swedish Lapland is home to world sensations such as the Icehotel and Treehotel, but also genuine, authentic, and small-scale tourism with focus on people and encounters. We invite guests from all over the world to share our everyday arctic life and our way of living.
Contact: David Lind

We are a tourism board that will give you all the keys and contacts you need for a visit in The High Coast Of Sweden.

Thousands of years of land uplift have led to a dramatic landscape here in Medelpad in northern Sweden that gives endless opportunities for activities and outings. Experiencing the High Coast on foot is fantastic! We have a wide range of hiking trails and viewpoints with panoramas that you will never forget. Few places in Sweden have such varied terrain as the High Coast, and this makes for a great outdoor life. Great fishing can be had in our large number of lakes, streams and rivers and along our coastline. But the High Coast is just as good for those who want to take it easy and just “be”.
Contact: Andreas Olsson

Uddevalla – the heart of Bohuslän in West Sweden.

Surrounded by bare rocks, the salty ocean, mountains with lush forests and rich greenery, Uddevalla is situated by the calm waters of Bohuslän’s beautiful inner archipelago. Here, you can experience boat trips, hike to historic outlooks or swim in the ocean from a heritage property. It was the Norwegians who named the city Oddevall in 1498 and also named Byfjorden, the body of water that winds its way into the city centre along the coastal landscape. Uddevalla is a perfect starting point for experiencing the whole city and this beautiful region of Bohuslän.
Contact: Roger Salomonsson

Cultural highlights, architectural pearls, first-class food, and untouched nature.

The university city of Umeå with its 130,000 inhabitants, is the largest city in Västerbotten, northern Sweden. The town has a youthful, international, and innovative feel. The 3000 birch trees in the city centre, together with several parks, make Umeå a beautiful green city during the summer. Along the majestic Umeälven river, that runs through the centre, people of all ages gather for a walk or just for a break. Unspoilt nature, dense forests, six rivers and the rolling Baltic sea are all just around the corner. The wild river Vindelälven is one of Sweden’s National rivers. Wherever you are in Umeå region, it is never far to the sea, a river or a lake.
Contact: Erja Back

Uppsala in Uppland has a rich and inspiring range of cultural activities and exciting events.

Together with whole of Sweden’s history – all in one place.

The tourist attractions are numerous and exciting. In addition, there is beautiful nature, both in the centre of town and close by. For travellers Uppsala is only 30 minutes away from Stockholm and 18 minutes from Stockholm Arlanda Airport by train. In the city the distances are short, and you can easily walk to any sight or attraction. Uppsala is today a modern city yet retains a small-town feel. It’s Sweden’s fourth largest city and home to two universities, a rich cultural life and beautiful scenery.
Contact: John Ringh

In Vadstena, you find yourself right in the midst of history, among castles, courtyards, monasteries, and medieval buildings. The picturesque and cozy city center with cobblestone streets and old preserved wooden houses is charming, authentic, and alive.

Throughout the year, events, activities, and experiences are organized with our fantastic surroundings as the backdrop. Don't be surprised if you encounter a theater company in the square or hear opera as you stroll along the cobblestone streets. Here, we cherish traditions while also daring to try new, unexpected things. Because the interesting happens in the encounter between history and the future, old and new. And we're good at that.

Vadstena is one of the world's pilgrimage destinations, and people from all over the world come here to hike, visit the Monastery Church, or simply find peace and tranquility in our beautiful surroundings. And there is plenty of that.

Nature is diverse and remarkably close. Here, you'll find Omberg, Lake Tåkern, the beautiful fertile plains of Östergötland, and then there's Lake Vättern. Residents literally walk down to the beach in their bathrobes for a morning swim - all year round, and right in the middle of the city, there's both a sandy beach and a guest harbor. No wonder people feel good about being here.

Contact: Sofie Jorsell

Varberg, a gem on the Swedish westcoast.

Varberg is a town that is close to everything. Weather you want to take a dipp in the sea or go hiking in the woods or be active on a bike or try your skills on a surfboard. Maybe just relax and have a good meal and botanize among the little shops in the cute city centre.
Contact: Mia Carlsson

Visit Värmland is the Regional Tourism Organization for the region of Värmland in the middle of Sweden.

We work with matchmaking and product development. We also work to help travel organizers to find the right kind of activities, sights, and accommodations suitable for groups and individual travelers. In Värmland you can enjoy nature activities, culture, and culinary experiences. It is always close to the nature with many forests, lakes and rivers perfect for hiking, biking, canoeing, kayaking, timber rafting, fishing, skiing and so much more.
Contact: Cajsa Jansson

Västerås in Västmanland has a stunning location on the banks of Lake Mälaren.

With an archipelago dotted with small islands, it can all be reached by boat. Or by tour skates once the ice thickens. How about the pristine nature, where you can hike or cycle tour. There are destinations for history buffs and bon vivants, from the skypiercing spires of our cathedral, to Sweden’s most ancient burial site at Anundshög, to the award-winning Steam Hotel and Utter Inn underwater hotel. Thrill-seekers can be thrilled at Kokpunten waterpark and golfers can enjoy playing well-known courses. And not forgetting charming and cobblestoned Kyrkbacken, the old wooden-housed area of the city. It is probably this unique mix that makes Västerås the place it is.
Contact: Pernilla Törngren

Västmanland’s forests offer award winning wildlife experiences, hiking- and biking trails.

Lakes and farmlands provide opportunities for cycling, hiking and canoeing, and even a hammock forest! Idyllic small towns, such as Sala and the medieval town of Arboga are perfect for slow travel and Svartådalen is an area for rest, with lovely B&Bs and Farm Stays. Västerås, by Lake Mälaren, offers comfortable hotels and culinary experiences, with trendy The Steam Hotel as the highlight. Västmanland Tourism aim to develop a sustainable destination. Most of the companies we represent participate in the Swedish Welcome sustainability/quality assurance program or are certified with the "Nature's Best" label.
Contact: Henrik Wester

Vimmerby, a place to experience!

The wide range of activities offers many days of experiences in the genuine, small town of Vimmerby. Step into the stories, visit the film locations of Katthult and Noisy Village, or sneak around the gardens where Astrid Lindgren once played. Kiss a five-hundred kilo moose in Småland’s best moose park, challenge yourself among the treetops, take a tour with a horse and wagon, explore the mystical national park and enjoy all the other fantastic activities nearby. Bring the family and experience them together; there is something for everyone!
Contact: Piroska Kallay

’Stepping up Sustainability’ is West Sweden’s joint initiative for sustainable tourism.

Public and private stakeholders in tourism are acting together towards a more sustainable society.
In West Sweden it’s never more than three hours to a vibrant city, wilderness teeming with wildlife, or the rocky coastline and picturesque fishing villages. Highlights include island hopping in one of the world’s most accessible archipelagos, hiking and cycling through unspoiled nature and unforgettable kayak tours, on lakes and on the sea. West Sweden is a gastronomic delight as well, making good use of an abundance of local produce from the sea, with its shellfish, and the land with its forests, plains and lakes.
Contact: Karin Gesouli